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WSBK Announced for Laguna Seca in 2019 - July 12th-14th

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WSBK Announced for Laguna Seca in 2019 - July 12th-14th

Post by toratora » Thu Dec 20, 2018 3:39 am

World Super BiKe had pretty much written off Laguna for 2019, with a slight hedge that they would be back in 2020. These actions created the expectation that the end is coming for anything approaching world class motorcycle racing at Monterey’s Laguna Seca.

Ever since FIM, the racing organization that oversees WSBK and MotoGP, strong armed Laguna into giving up MotoGP the writing has been on the walls. FIM doesn’t generate the same revenue stream in California compared to their other locations, and because of this it is highly unlikely that Laguna Seca will remain on the calendar for long. Unlike the fans in Europe and Asia most American’s are no longer fascinated by motorcycle racing.

Part of this is because MotoGP and WSBK broadcasting rights holder Dorna Sports decided not to market their product through traditional channels in the States. If the people cannot easily and affordably watch the races what is there to drive interest in the series? Nothing, and that’s the problem. Dorna isn’t doing a fantastic job of marketing these programs in the States, and during the 2018 season they pulled both series from cable access leaving the only legal viewing option of expensive internet subscriptions.

Another huge issue in the States is the decline in motorcycle enthusiasm post Generation X. The availability of affordable entry level bikes was eradicated with the war on two strokes. This teamed with manliness compensation marketing, and compromised legal structures has created a country where the rider population is aging out. If there is no market then Dorna has to either develop one, or go home. Based on their actions in 2018 they don’t appear to be interested in becoming developers.

Will this 2019 season save Laguna from the grim reaper of professional motorcycle racing, or is it doomed to become yet another track lost to the sands of time? Either way it’s probably going to be worth one more venture out to the track. Ducati has a new bike, a MotoGP rider, and a strong team. They just might give Jonny Rea a reason to get up before the roosters, and that’s bound to create an exciting event for 2019 at Laguna Seca.
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